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Some users get around this problem by using more than one Bible software program. Software programs which compete on features alone (like word processors) may be able to leapfrog each other and attract users who need a particular feature, but Bible software programs must compete on the relative merits of their platform: the features of the software itself, the resources available for it, the reputation of the company that develops it, etc. What’s more, the hassle and expense involved in switching platforms may force you to live with your unfortunate platform choice for quite some time.īecause resources purchased for one Bible program cannot be used with any other program, Bible software functions as a platform for future software purchases.
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If you choose the wrong word processor you may regret the purchase and have to pay again to buy a better one, but if you choose the wrong computer platform, you may find lots of reasons to regret that choice. Choosing a platform involves a level of commitment which is greater than that involved in choosing a program. For example, your choice of computer or smartphone will largely determine which software choices you make. A platform, on the other hand, is a hardware or software choice on which other choices depend. Competition among applications of the same class can certainly be fierce, but the developer of a word processor is hardly bothered when some-or even all-of their customers purchase spreadsheet software. What is the difference? Programs are designed to meet specific purposes or applications, which is probably why they’re called applications. Why aren’t Bible software developers (or their users) more judicious in their claims? My theory is that Bible software developers are creating a platform rather than merely a program. When it comes to Bible software, however, it seems that the question prospective buyers ask is, “Which is best?” And the answer every Bible software developer is tempted to give is, “We’re the best.” No qualifications or clear distinctions are given just grandiose claims like “best Bible software in the universe” or something to that effect. In almost every case, there are too many variables to consider when determining which product is “best.” The question is always, “Best in what way?” Instead, car companies distinguish their vehicles as the “fastest,” “safest,” “greenest,” “most fuel-efficient,” “longest-lasting,” or “most luxurious.” Think of any other product category, and you’ll see the same thing happening. When you see a car commercial on television, does the commercial ever claim that the car is the “best”? As a description, “best” is rather bland, and frankly, it’s too general to be meaningful.
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